Common Man's ๐ Misconception: Social Media, Money, Views!
Dollars ๐ต and Sense of Social Media Views ๐๏ธ
I recently found myself dispelling a common misconception about social media video views during a consultancy call and, more recently, engaged in a spirited debate on a WhatsApp group. It's clear that the notion of content creators raking in substantial sums ๐ต on platforms like YouTube and Facebook persists, and while there's truth to it, it's crucial to understand the intricacies of social media dynamics.
Many people underestimate the nuanced workings of social media. While it's true that content creators can earn money through advertisements placed on their videos, the revenue is heavily influenced by the audience, the platform itself and the context in which the content is presented & not only on the number of views.
Consider this: the audience's size plays a pivotal role in determining a content creator's revenue through ad placements. However, factors such as the quality of content, geographic location, and ad-friendliness significantly impact the potential earnings. For instance, content in the personal finance niche may command a higher Cost Per Mile (CPM) of $60 in the USA, $20 in the UAE, and just $2 in Pakistan. The variation is not only based on geography but also on the specific content niche. CPM is basically the dollars advertisers are willing to pay per 1000 views for specific content and would depend on the target audience ultimately.
This example is just the tip of the iceberg. Numerous factors come into play, including content type, seasonal spending patterns, video length, audience demographics, and even the way viewers interact with the contentโwhether it's watched from the homepage or the feed.
To illustrate this complexity, I've compiled a chart showcasing the CPM and Revenue Per Mile (RPM) for the top 350 videos on my YouTube channel. It highlights how different videos within the same channel can vary in performance, emphasizing that the content itself, not just the channel's overarching theme, significantly influences earnings. While CPM is the cost incurred to advertisers, RPM denotes the actual revenue delivered to the content creator after all deductions by the platform.
Understanding these nuances is crucial when building a personal brand. It's not just about creating content; it's about creating content that resonates with your audience and attracts valuable advertisers. So, as you embark on your journey in the digital realm, keep in mind the diverse factors at play and tailor your content strategy accordingly.
I have been reading this book recently to improve my knowledge income stream and would definitely make multiple videos on multiple topics of this books once I finish reading. I highly recommend anyone who want to create second source of income to start reading and implementing the practical recommendations from the book.
Video I uploaded last week are linked below.
About Myself
I post 3 videos every week on my YouTube channel on the topics of productivity & personal finance specifically for expats & in general for wider Pakistani community. Besides this, I update this website / blog on weekly basis so do visit regularly for updates - To get value out of the content, please consider subscribing both the YouTube channel and the newsletter.
๐ป Interested in all the gadgets I use on daily basis?: https://walikhan.co/the-gadgets-i-use/
For 1-1 sessions on booking basis with the following core topics of discussion:
Productivity
Personal Financeย
YouTube & Social Media
Price for the session can be confirmed by emailing your details at financewithwali@gmail.comย & booking can be made with the link: https://calendly.com/wali2k/1-hour-1-1-session
Disclaimer: I am not a financialย advisor and consider these sessions for knowledge sharing and discussion only.
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